Real client proof. Full-funnel impact. Retention through emotion—measurable and scalable. This is what happens when I step into a brand's content system, customer voice, and digital presence—not to make it louder, but to make it stickier.
What we did: Strategized emotional messaging, designed ad angles that didn't feel like ads, aligned customer journey with tone and intent. The results speak for themselves with ROIs of 949% and 796% respectively.
Organic PR + Influencer Ripple Effect
6.5M+
Organic Reach
From influencer UGC
50+
Unpaid Shoutouts
Across multiple clients
10M+
Earned Impressions
Estimated total impact
What we did: Built brand behavior worth sharing. Emotional presence that doesn't chase—but draws attention. No budget. All resonance.
Industry Benchmark Dominance
Natalee Thai
1.63M reach (3-5x better than competitors)
OG Tony's
2.26M reach (4-7x better than average)
Wirtshaus
Facebook reach up 620% to 225,700
Rasselbock
Instagram reach up 676% to 129,700
What we did: Applied content sequencing, created sticky archetypes, emotional tones that match platform behavior—not trends.
Full-Funnel ROI Performance
28x ROAS
$375.56 → $10,524.04
10.5x ROAS
$760.51 → $7,991.61
8.7x ROAS
$219.91 → $1,914.08
OG Tony's Campaign: $2,564 spend generated $19,560 revenue (762% ROI) with 1,095 local orders, 2,612 direction views, and 370 calls.
What we did: Built ads that feel like conversations, not sales pushes. Created nurturing post-click flows and CTAs that don't scream.
Retention & Repeat Behavior
Natalee Thai - Beverly
73% repeat order rate
Natalee Thai - Culver
69% repeat order rate
Rasselbock LB
21% INCREASE IN repeat order rate
Wirtshaus
7% INCREASE IN repeat order rate
Online reviews grew significantly:
Wirtshaus Google reviews UP BY 45%
Rasselbock LB Yelp reviews UP BY 11%
TOTAL guest photo uploads UP BY 30%.
Zero-Spend Organic Growth
TikTok Views (Anejo Cantina & Grill)
600,500
Instagram
↑345%
Facebook
↑187%
Likes
↑503%
What we did: Created low-effort, high-impact brand rituals and visual anchors that kept people emotionally engaged—even without ad spend.
Multi-Year Engagement Stats
Facebook Reach Growth
↑620% across Wirtshaus, Rasselbock & Anejo
Instagram Follower Growth
↑5800% portfolio-wide increase
3
TikTok Reach
953,000 views for Anejo
Engagement Actions
1,893 shares and 369,857 tracked actions
What we did: Drove emotional loyalty by pairing content tone with behavior prompts—so people didn't just scroll, they acted.
Platform-Wide Results Summary
Organic Reach
5M+ combined views across platforms
Ad Revenue
$100K+ generated from <$15K spend
Review Improvement
Up to 50% more positive reviews
ROI Range
6x-28x return on Meta/Google campaigns
CPC (EXCELLENT RATES)
$0.08-$0.41
CTR (ABOVE INDUSTRY)
5.96%
Repeat Order Rates
21%-73%
What Makes "Retention Through Emotion" Work?
Trust-Building
Calm, reassuring messaging that builds authentic connections
Appeasement-Forward
Tone strategies that prioritize customer satisfaction
Human Pacing
Content that feels natural, not desperate or pushy
Strategic Nudges
Behavioral prompts mapped to emotional journey
The secret is long-game emotional mapping layered over conversion steps, creating authentic connections that drive measurable results.